AVATARI Turns Desire Into Cinematic Gold in “In My Bones”

AVATARI is crafting visual worlds that hit as hard as his lyrics. His new music video for “In My Bones” is a testament to that, showcasing a stunning blend of emotion, storytelling, and visual artistry. The video stands as its own powerful statement—raw, immersive, and utterly captivating from the first frame to the last.

Directed by Welkom Creative, the video immediately pulls you into AVATARI’s universe. There’s an undeniable magnetism to his on-screen presence—he inhabits the space, every movement and looks charged with meaning.

Joining him is dancer Justyna Barycka, whose performance adds an evocative layer of emotional depth. The chemistry between them is hypnotic, but it’s the interplay of color and tone that really drives the visual narrative. AVATARI’s solo scenes are painted in vivid, electric hues—an abstract, dreamlike realm that seems to pulse with internal chaos and longing. In contrast, when Justyna enters the frame, the color palette softens into more grounded, natural tones. This artistic choice beautifully reflects the duality at play: the isolation of obsession versus the grounding power of human connection.

Thematically, the video mirrors the song’s core message—a visceral exploration of desire so intense it borders on possession. As AVATARI puts it, “…is about desire. Those things where you want something (or someone) so bad that it completely takes you over: mind, body, and spirit.” The video captures that emotional gravity, translating his words into a visual language that’s both haunting and cathartic.

The cinematography is lush and precise; every frame is composed with intention. The camera glides with elegance, the lighting hits just right, and the visual effects refine the work without ever overwhelming the emotional weight of the piece.

It’s no surprise that AVATARI has been nominated at the Hollywood Music Video Awards—not just for Best Alt Rock, but also for Best Hair and Makeup, competing with giants like Lady Gaga and Foster the People. 

Whether or not you’re familiar with AVATARI’s music, this video is a must-watch. It’s bold, beautiful, and emotionally loaded in all the best ways. Watch it once for the story, then again for the craft. You’ll find something new each time.

Stream “In My Bones” on all platforms and find AVATARI on Instagram