AVATARI’s New Raw and Relentless Single “My Skin”
Indie rock frontman AVATARI is back stronger than ever. Often compared with great iconic legends such as Elvis, Mick Jagger, and even Freddie Mercury thanks to his magnetic charisma and overall electrifying personality, he knows exactly how to carry the spirit of rock and roll.
AVATARI uses the power of music to deal with his demons and aims to help his audience do the same. This year alone, he has released hit after hit, starting with “Power,” an incredible and powerful song. Followed by “Nothing Compares 2 U,” “Fighter,” “Bad Things With You” and the provocative “P#RN,” acting as social commentary on current-day society.
He’s wrapping up this year with another banger, a gift he has thoughtfully prepared for his fans and newcomers alike. “My Skin” is a personal journey, one AVATARI invites you to join.
Starting slowly, he eases us into his world with calming vocals and a delightful piano melody. However, this is the calm before the storm. Soon an explosion of sounds is introduced. Heavy guitars join the fray alongside the fierce chorus, giving an amazing contrast to the experience.
A deeper look at the lyrics reveals the song’s central theme: the discomfort with our outward identity—the facade we often cling to and define ourselves by. This surface layer, which holds so much importance, can feel suffocating. For AVATARI, much of his musical journey has been shaped by his battle with one of life’s most relentless adversaries: addiction. Many of the verses can be interpreted as metaphors for this internal war, reflecting the struggle to reconcile one’s true self with the damaging forces of dependency.
AVATARI also prepared a musical video where we get AVATARI facing us and signing, laying his heart and soul bare for everyone to see. The starting frame is presented in black and white, however color is soon introduced to the scene. Then he starts shifting, different clothes, and backgrounds and even adding body paint. This is an obvious representation of the different “skins” we are used to presenting ourselves to the world. The video is a stunning example of how AVATARI can captivate an audience with his creative vision.
AVATARI has grown not only as an artist but as a person this passing year. As one of the most captivating indie rock acts today, his latest release stands out just like his previous work, and just like his previous releases, this one gets a glowing recommendation from us. AVATARI shows no signs of slowing down and with 2025 looming on the horizon we can only expect his musical odyssey to continue.