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On the Outside – How Beautiful [Music Video]

They have been coined “The Official Boy Band of TikTok”. Comprised of five immensely talented members Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, the Los Angeles-based group proposes a reevaluation of beauty standards in honor of International Women’s Day.

Aligned with their gripping new single “How Beautiful”, On the Outside challenges society’s comparison culture’ in order to uplift those who feel weighed down by an unrealistic beauty bar. Partnered with the JED Foundation, the band leads a conversation in acknowledgement of a social landscape overrun with anxiety, depression, suicide and poor self esteem. Very much in sync with their army of dedicated fans affectionately known as “Outsiders”, the band encourages everyone to embrace what makes them unique by finding the beauty within.

Check out the stunning and touching music video for “How Beautiful” here:

It’s so inspiring to see a group of men recognize and call out the harm done by contemporary advertising and as a result, encouraged women and men for that matter to reshape how they see themselves.

“How Beautiful is a song about the true inner beauty we all have and how our insecurities just make us unique and perfectly designed.”

On the Outside

Having amassed over 4M devoted fans and followers on TikTok alone, the band’s tremendous growth spans over 3B video views and a combined 24M social media followers all without the help of a record label. And their fans always come first.

What might be the most refreshing thing about OTO is their invaluable authenticity. Their organic approach to fan engagement and their pull toward positivity creates a magnetic energy that, as we can see, continues to pull people in.

In the verses, the lyrics ask the listener to stop apologizing for not living up to unattainable standards and instead, “take some time to learn what’s inside”. The song builds with the pre-chorus plea of “I wish you could see what I see” suggesting that oftentimes the glare of our own mirrors hides what it is that makes us shine. Finally, the chorus is almost mantra-like in its simplicity posing the simple, yet often difficult question… “do you even know just how beautiful you are?”

“We are inspired by On The Outside’s message of inclusivity with the #howbeautiful challenge and their steps to make a difference in the world of comparison culture. This challenge will hopefully reach young people who are hurting and realize they are not alone and that there is help standing by”

– Adee Sharpen, JED Foundation

I too am truly inspired by this forward thinking and powerhouse group of true men, sharing a positive message that we all truly need to hear right now. It’s true musicianship coming from good humans like these guys that get us through the challenging times. I’m so excited to hear what they have for us next!!

Chandler Juliet