[PREMIERE] NOA – Casual

The LA-based artist, NOA, debuts with her empowering new single “Casual”. An introduction to this talented Toronto-born singer-songwriter, “Casual” opens with an intimate acoustic flare that underscores NOA’s effortlessly smooth vocals. Every note she sings is delivered with a careful sweetness; enticing & confident while remaining cool & close. Subtle atmospheric layers cascade in the chorus building around her vocals as she delivers each hooky melody.

There was an awesome production team behind “Casual” that included Adam Friedman (a frequent Mike Posner & Capitol Cities collaborator) and Daniel Zaidenstadt (Rita Ora, Zayn Malik, Afrojack).

“Casual” is an exciting debut for NOA proving that she’s a powerhouse of an artist that you should keep an eye on!

In her words:
“I wrote this song in a moment where my desire of wanting someone so badly out-ruled all of my previous notions of playing by the rules. Sometimes in life we have to take risks, fully live in the moment, and do so unapologetically.” -NOA

Watch the music video, directed by Alex Raiman (writer on The Magicians; represented by Circle of Confusion) here: