Rico Loma Delivers Nostalgic New Music Video “i fall”

Following his WFNM performance at Monday night’s show at Hotel Ziggy, Rico Loma delivers us a surprise new video “i Fall” – a single from his now viral EP The Magic Conch. “i Fall” is a soft and sweet ballad about falling in love and the unbridled excitement one might feel when experiencing love at its infancy.

The song is paired with an equally bright and joyful music video that’s reminiscent of a 1960s live, on-set band television show performance. From the infectious smiles and lively display, the nostalgic video encapsulates what it feels like to fall so completely for somebody. 

Rico Loma is a Filipino singer-songwriter and biochemist from Los Angeles. At the lab by day and studio by night, Rico writes for the millennials trying to process a world that’s left them behind. His unique style of writing and cadence aims to feel like late night talks with a friend.